russell.systems

Bring back the clients who stopped coming in.

We message and email the clients who haven't visited in a while and get them booked in again. The only thing you do is approve the messages.

Book a free 15-minute call

Or email russell@russell.systems

Free for the first two salons, in return for an honest review.

Maya

Last visit 5 months ago

Tuesday 10:02

Hi Maya, it's Jess from Halo. It's been a while since your last facial and we'd love to see you. Fancy coming in next week? You can book here: halo.uk/book

Hi Jess! Yes please, I kept meaning to. Thursday afternoon?

Perfect, 2pm Thursday is yours. See you then x

Maya booked for Thursday, 2pm

SubjectA quieter hour, close to home

PreheaderMaya, your sanctuary at Halo is still here.

Halo 12 High Street / London
Calm spa treatment still life with towels and candles

A note from Halo

A quieter hour,
close to home.

Hi Maya — life gets busy. Your next hour does not need to be.

It's been a while since your last facial and we'd love to see you again. Choose the treatment that helps you unwind, recharge and find balance again.

Find your quiet hour

Halo / 12 High Street, LondonUnsubscribe

SubjectThree small things your skin may be asking for

PreheaderA quick note from Jess at Halo.

Halo The skin note
Close-up of a relaxing facial treatment

A little helpful, from us to you

Three small things your skin may be asking for

Not a new routine. Just a few gentle reminders for the days your complexion feels a little off.

  1. Keep cleansing gentle. Hot water can leave skin feeling stripped.
  2. Add moisture while skin is still slightly damp.
  3. If you layer lots of products, give your skin a quiet day too.

When you want a professional reset, our facials — 30, 60 or 90 minutes — are tailored to your skin.

See the facials

Halo / 12 High Street, LondonUnsubscribe

SubjectA little something for your next visit

PreheaderA thank-you for past guests.

Halo A private note
Relaxing spa still life with soft light

For past guests only

A little something
for your next visit.

Because you've been missed: book any 60-minute facial in the next two weeks and enjoy £10 off — our treat.

£10 off Book within 2 weeks
Book your visit Example offer, shown to illustrate the style.

Halo / 12 High Street, LondonUnsubscribe

Most salons never message a client who's stopped coming in.

It's rarely because they found somewhere better. Life got busy and they forgot to rebook. They already know you and like you, so they're the easiest people to get back.

Winning a brand new client costs about five times more than bringing an old one back.

How it works

  1. We find them

    Clients who haven't been in for three to six months and have nothing booked. We start with a small group of 25 to 50.

  2. We message them

    A short, friendly text or email from your salon, with a link to book. You approve every word before anything is sent.

  3. They book, or we stop

    If a client books, replies, or asks us not to message them again, that's the end of it. Nobody gets pestered.

This is different from the reminders Fresha or Treatwell send. Those are for appointments already booked. This is only for clients who've gone quiet.

You see exactly what came back.

At the end you get a simple list: who rebooked, how many bookings that made, and what those bookings were worth. We don't count opens or clicks. Only bookings.

34%more returning clients at one studio that tried this.

Try it free.

I'm looking for two salons to try this with. It's free. All I ask for is an honest review at the end.

Book a 15-minute call and I'll show you what it would look like for your salon. Before we talk, I'll go through your Google reviews and find the happy clients who never came back.

Book a free 15-minute call

Or email russell@russell.systems

— Russell